Can you imagine going to the bakery and when you take your service ticket, you realise that has thousands of people in front of you? Does it seem frustrating? Imagine if your life depended on it.
In a campaign to raise awareness about organ donations, the Santa Casa from São Paulo, Brazil, promoted a “practical joke”. When entering the bakery, customers took the service ticket with a five digit number (eg 27 863), while the panel’s attendance shows a number with only three digits (eg 140).
However, before the customer could complain, the ticket itself explains the action: “This would be your position if you were in queue to receive an organ. Be an organ donor. Communicate your family. “
The action called “Waiting Ticket” sought to promote, briefly, the same sensation that is felt by those waiting for an organ transplant.
With awareness, the number of donations may increase significantly. For many patients, organ transplant is the only way.
You can check out the video only available in Portuguese.
Font: Superinteressante Magazine.
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